About us

This is Holebrook

 

Sometimes, a Knitted Sweater is Something Beyond Just a Knitted Sweater.

Ever since Holebrook’s first day, knitting has been our focus. Over the years, our collections have grown and expanded with new qualities. It was knitting that started it all, and we continue forward by developing our knitted garments and techniques.

For many years, we had our own factory, in Gällstad Sweden, where our sweaters were knitted. Thus, in 2009, our machinery was moved to Lithuania, where we let a local family business – not unlike our own – take over the production. Because we produce our clothes just across the Baltic Sea, and as we purchase our yarns only from European suppliers, we have short transportations and the possibilities to affect the end results are endless.

Our Garments

All of our garments are knitted and manufactured in Europe. Yarns, fabrics and details are of highest quality, carefully chosen to fit our ideas. To strive for conscious consumption and sustainable products are fundamental elements for us, and many of our yarns are organic.

Alpaca Wool

Alpacas live on high altitudes in the Andean region of South America. The wool has a perfectly soft structure, which gives garments a wonderful feel.

Extra Fine Merino Wool

Merino wool comes from the merino sheep, and has fine and curly fibres. Its yarn is genuinely soft and nice to wear, and it is also one of today’s most popular yarns.

Care for Your Clothes

By taking good care of your garment, it will last longer. Also, it is good for the environment. Air it often, and wash only when absolutely needed.

Mohair

Mohair is wool from the Angora goat. Its fibres are a few centimetres long, which gives the garment a perfectly soft and a somewhat furry feel to it.

Cotton

Cotton is a natural material, and when spun into yarn, it becomes both soft and strong at the same time. Garments made from cotton are easily cared for, and cool and comfy to wear.

Large-scale, yet Small-scale

To us, knitting is a craftsmanship. Our garments may be knitted by a machine in a factory, but in order for the end result to become a sweater, cardigan or dress, you need a great deal of craftsmanship knowledge. The journey from idea to finished sweater is long, and it isn’t until we feel good about every detail, that we’ll start the machines.

All our clothes are made in Europe, by partners who we have been working with for along time, who maintain our high quality, and value work on fair terms. It gives us a good insight into the production, as well as shorter transportations and a smaller impact on the environment.

An important part in our craftsmanship is that we choose and buy all yarn and details such as buttons and zippers ourselves, and then hire the factory to carry out the knitting.

Through the years, we’ve learned quite a few things about knitting, which we believe will affect the sweater when you start wearing it:

The Yarn

Which yarn we use – as well as its qualities – is the main factor affecting the end result. We buy all our yarn from European suppliers; the quality is high and we always choose yarns which we know are durable enough to be worn, and are sustainable in an environmental perspective as well. In addition, all our cotton yarns are organic, with only one exception: a mottled grey yarn (organic mottled yarns are yet not available).

The Knitting

Aside from the yarn, which is the biggest factor in determining the end result, the knitting technique plays a crucial part as well. Perfect thickness, perfect warmth and just the right amount of exclusivity, carefully combined. It may sound obvious, but knitting is a craftsmanship which to this day, needs good knowledge of both yarns and techniques.

The Design

Design to us, is just as much about function as it is about form, and just as much about quality, as it is about feel. This is also the idea which Holebrook once was founded upon; the combination of a knitted sweater of our own design, and protection from the wind. Today, some of our newer collections have other functions as well, but the design-part of the equation still remains.

Quality and Sustainability

To us, quality is a matter of course. But quality is also about environmental sustainability. Our garments are made of materials that will feel good for both your skin and heart; they need to be comfortable to wear, and have as little environmental impact as possible. By taking good care of your garments and using it longer, we can increase their sustainability together.

 

The Ocean, the Winds, and an Unmistakable Love for Knitwear.

Some twenty years ago, Tina Karstorp had an idea. Actually, it blew her away, and it seemed impossible not to go ahead with it.

Every year, summer or fall, it’s the same story. Wind in the sails and the sun at your back. But anyone who has ever been at sea knows that regardless of how warm the weather is, you always need an extra sweater. One more layer, a little more warmth. But the fabric’s thickness isn’t always the crucial part.

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The Ocean, the Winds, and an Unmistakable Love for Knitwear.

Some twenty years ago, Tina Karstorp had an idea. Actually, it blew her away, and it seemed impossible not to go ahead with it.

Every year, summer or fall, it’s the same story. Wind in the sails and the sun at your back. But anyone who has ever been at sea knows that regardless of how warm the weather is, you always need an extra sweater. One more layer, a little more warmth. But the fabric’s thickness isn’t always the crucial part.

 Tina

The wind at sea is just as welcome as it is unpredictable. It will push the boat forward or cool the people on board down. And this is where it all started. Five knitted sweaters with a thin, windproof layer of fabric on the inside.

“At that very moment, we had a feeling that this would become something grand. My husband Peter had a knitting factory back then, and I had the idea. Everything just fell into place.”

Holebrook has grown since then, but the concept remains the same. High quality knitted garments, comfortable and with a sense of freedom and wanderlust.

“Watching our clothes take shape, from the drawing board to the finished product, is amazing. Now and then I still get happily surprised when I see someone wearing one of our sweaters – then I might even say hello to them.”

We’re following closely behind Tina as she enters the Holebrook warehouse. The scent is a mix of the common warehouse and knitwear. Warm, soft, knitted sweaters, lots of them, with a tactile feeling in every fiber.

“My approach is that everybody loves a knitted sweater. It’s warm, it’s comfortable. And that’s important to me.”

Every year, three new collections are launched – Originals, Spring and Fall, ladies and gents. All sprung from the same concept, high quality knitwear.

“When we first started, there was a need for warm sweaters to keep the wind out. Today there are many other materials which can act as protective layers. That’s why we’ve taken our knowledge in knitting forward, and developed our clothes to become part of an outfit. They still have that marine feeling, though, and we’ll always return to that; to the ocean and the freedom. It doesn’t have to be connected to sailing, but it will always be about warm and comfortable clothes for people to like and feel good in. Maybe even add a sense of freedom, regardless if you are at sea or at work.”

We are standing by the drawing board. The walls are covered with sketches, there are yarns and color samples all around us.

“It’s a very exciting time right now. People are changing their view on materials and quality. Using materials that will last long-term is very important to us, and new technology brings new possibilities. A large part of our yarns are organic, and the fact that we still buy them ourselves is actually quite unique.”

Tina describes Holebrook’s two-decade journey as a wave. Things have gone up and down, there have been breathtaking highs and lows bringing some time to rest.

“But we’ve never stopped moving forward. My ambition has always been to have a constructive attitude, and to inspire people to try new things. Peter and I have taken a step back now, to make room for the next generation, and I hope we’ve made our mark on Holebrook. I’m incredibly proud of our journey.”